Miss World 1980

 Miss World 1980
Miss World 1980, the 30th Miss World pageant, was held on November 13, 1980 in the Royal Albert Hall, London, UK. The winner was Gabriella Brum from Germany. First runner-up was Kimberley Santos representing Guam, second was Patricia Barzyk from France, third was Anat Zimmermann of Israel, and fourth was Kim Ashfield from the United Kingdom. Brum resigned after 18 hours of her reign, and fourteen days later, first runner-up Santos was crowned the new Miss World.

 
Gabriella Brum - Germany
Gabriella Brum  won the 1980 Miss World beauty pageant and resigned one day later.She stated that this was because her boyfriend disapproved, but it was later claimed that she was forced to resign because she had posed nude in a magazine. She later posed in Playboy and modeled in Los Angeles for a few years.She still lives in Los Angeles. The Guiness Book World of Records stated that Brum's winning Miss World was the shortest reign in record with 18 hours.
  
Kimberley Santos - Guam
Kimberley Santos won the 1980 Miss World contest (representing Guam) after Germany's Gabriella Brum had resigned the day after her victory but there was a little bit of difficulty in searching for Santos to receive the Miss World title. The next morning after the contest, Miss World Organisation thought Santos had boarded a flight to San Francisco at London's Heathrow Airport to return home. That was before the news broke that the winner, Gabrella Brum, had abdicated in tears after reporters' questions about her 52-year-old boyfriend. But when the plane reached California, she was not on it, and baffled officials launched a widespread search. They eventually discovered that she had switched flights at the last moment to travel with Miss Australia and Miss New Zealand, and landed in Los Angeles where she was met by her father, Ben Santos, a master sergeant in US Army. Mrs. Julia Morley finally tracked her down in Los Angeles and asked her by telephone if she wanted to accept the title. Kimberley accepted immediately. Mrs. Morley, said she told her she should sleep on it and make absolutely sure. Kim told Mrs. Morley: "I think I can do the title justice." After her reign Kim became a Gospel singer. She went back to judge the pageant several times.



1980's Miss World Facelift

The Miss World competition entered the 1980s without the support of its longtime television network carrier, the BBC. After broadcasting the show for two decades, the network sold its telecast rights to a rival British broadcaster, which transmitted the contest globally via satellite. While Miss World's popularity increased internationally, the contest's following in Britain began to shrink.

In an effort to revamp the pageant's tired image, organizers kicked off a new marketing campaign. Julia Morley, a former model and the wife of Miss World founder Eric Morley, coined the mantra "Beauty With a Higher Purpose." New elements -- including a personality and intelligence segment -- were added to the contest. Though the intelligence segment took just two minutes for each contestant, organizers marketed the revised criteria for judges as an earthshaking marker in the history of the competition.
British bookmakers tip these eight contestants as favorites to win the Miss World 1983 title. Miss World contest organizers struggled in the 1980s to maintain the event's popularity. "Beauty With a Higher Purpose" became the show's mantra, and organizers introduced a personality and intelligence segment to the contest. (AP/Wide World Photos)

While the makeover briefly helped the contest dodge controversy, by 1984 protestors had found a new cause for revolt. At the event held in London that year, radical animal rights activists campaigned against Miss Venezuela, Astrid Herrera, for her support of toros coleados ("pulling the bulls' tails"), a popular South American rodeo sport. Britain's Royal Society for the Prevention of Cruelty to Animals also weighed in, protesting the wearing of leopard fur by Bolivia's delegate. Yet despite anonymous bomb threats, the 1984 Miss World competition was staged with little disruption, with the exception of a few picketers who waved signs that stated "Miss World Is the Queen of Torture" when Miss Venezuela won the 1984 crown.

The protests in the latter half of the decade seemed mild compared with past years. But there was another potential danger -- the contest's antiquated feel. Newspapers and magazines declared Miss World a relic of a bygone era. In Britain, the contest lost so much favor that broadcasters stopped telecasting the event altogether in 1988. Miss World vanished from the airwaves in the very country where it had been created.

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